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STRATEGY

Launched in November 2017, our strategy focuses on rooting CityBeing firmly in urban regeneration. We believe that by fostering the creativity that has driven our brand since its inception, we will introduce Burberry to new customers while delighting our existing customer base. In doing so, we aim to deliver sustainable long-term value for our shareholders.

TWO PHASED TRANSFORMATION JOURNEY

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BUILD THE FOUNDATION

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ACCELERATE AND GROW

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