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BUSINESS MODEL

Our business model is designed to create long-term sustainable value for all our stakeholders.

RESOURCES

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EMPLOYEES

Our employees are our primary asset. We nurture and invest in their development, while creating unity around our purpose.

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EMPLOYEES

Our employees are our primary asset. We nurture and invest in their development, while creating unity around our purpose.

Screenshot 2021-02-01 at 20.00.41.png

EMPLOYEES

Our employees are our primary asset. We nurture and invest in their development, while creating unity around our purpose.

Screenshot 2021-02-01 at 20.00.41.png

EMPLOYEES

Our employees are our primary asset. We nurture and invest in their development, while creating unity around our purpose.

Screenshot 2021-02-01 at 20.00.41.png

EMPLOYEES

Our employees are our primary asset. We nurture and invest in their development, while creating unity around our purpose.

Screenshot 2021-02-01 at 20.00.41.png

EMPLOYEES

Our employees are our primary asset. We nurture and invest in their development, while creating unity around our purpose.

Screenshot 2021-02-01 at 20.00.41.png

EMPLOYEES

Our employees are our primary asset. We nurture and invest in their development, while creating unity around our purpose.

Screenshot 2021-02-01 at 20.00.41.png

EMPLOYEES

Our employees are our primary asset. We nurture and invest in their development, while creating unity around our purpose.

WHAT WE DO

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ACQUISITION

We manufacture our products at both Burberry-owned and third-party locations. We continue to invest in product to drive improvements in quality, as well as focus on reducing, reusing and recycling the waste we create, while looking for innovative solutions to move towards a circular business model.

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DESIGN

Several functions within our business, including design, strategy, marketing and sustainability, are involved in the earliest stages of product development. Having a cross-functional approach ensures we remain relevant to our customers and meet our sustainability goals while enabling us to deliver maximum value and control costs. 

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DELIVERY

Several functions within our business, including design, strategy, marketing and sustainability, are involved in the earliest stages of product development. Having a cross-functional approach ensures we remain relevant to our customers and meet our sustainability goals while enabling us to deliver maximum value and control costs. 

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SELL

We sell our developments through our direct and affiliate broker partnerships operate in the UK, Asia franchised), online and through wholesale partners. In a few select areas, such as Beauty and Eyewear, we use the product and distribution expertise of licensing partners. Our creative, marketing and communications teams ensure that product is at the heart of all that we do and build a connection with our customers through innovative and inspiring content and experiences. 

VALUE ADDED

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COMPANY VALUE

Our framework for long-term value creation centres around three major pillars, which are revenue growth, operating margin accretion and capital efficiency. Shareholders benefit from the growth of our profits and cash returns. Read more on pages 22 to 23 of the Annual Report.

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CONTRIBUTING TO LOCAL ECONOMIES AND PARTNER VALUE

Operating across the world, we know we contribute to local economies and support the communities around us. We are adding value to societies both directly and indirectly through our business operations and by partnering with NGOs on community programmes.

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PROJECTS

NEWS

STRATEGY